Friday, November 6, 2009

Making Sense or Non-Sense

On Wednesday, 4 November 2009, while walking under the Grand arcade, (as the stretch on the Grand Hotel side of the Esplanade area is called), I was specifically paying attention to vendors selling T-shirts with innovative or funny sentences inscribed on them. But nothing can beat what I saw on one of the shops that must be wasting its money on the rent more than earning--a shop that sells shoes. Well, there are many there, selling one brand or the other, and at a stretch, with a premium tag added to them; which means, you pay more for the same thing.

The Bata shop that is the largest shoe maker and seller in India has a shop there, with several types of shoes, with "names" attached to them. One them proudly said on a white board, written in black, "Hush Puppies". You mean "Hush puppies?" What sense does it make? [My friend Andrea would be amused to read such things.] After all the shoes are not meant for some puppies. They were for grown up adult men! (Or may be, these men are treated as puppies at home?) Huh! But why hush about it? Making little noise? Or, may be, little or no sense. After all, if you can sell your wares, you don't have to make sense.

I remember how the self help groups name their products. One of them selling pure turmeric powder read: "Maa Mangalmayee Self Help Group produced pure Turmeric" Who would ever read that, or ever mean that? They should go to the Batas to come out with names. What about 'Docomo' turmeric? The new name in Indian cell phone market? I never got the sense out of it.

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